People are your most valuable asset. Only people can be made to appreciate in value. Brian Tracy
Performance Culture Strategic Planning Workforce Planning Recruitment, Selection, Succession Planning Performance Management, Rewards & Recognition, Work Environment Career Development, Diversity Management, Knowledge Transfer, Leader Development Retention Metrics
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ACTIVITIES TO ENHANCE AND PROMOTE YOUR EMPLOYMENT BRAND

  • Advertise.
  • Sponsor community activities and community organizations.
  • Participate in committees within state government agencies or within the community.
  • Communicate continuously with the targeted group.
  • Send press releases highlighting your services.
  • Write articles or serve as a source for reporters.
  • Continually research and participate in special events.
  • Give speeches and participate in seminars, conferences.
  • Ask current employees why they work with your organization and advertise what they say that is great about their job.
  • Speak at events where potential "best" applicants may be in attendance.
  • List your vacancies with other major websites.
  • Publicize your successes, awards, industry recognitions, etc.
  • Host "what it is like to work here" days and highlight the importance of the work your employees do in order to spread the word on what a great place this is to work.
  • Develop slogans, get a mascot, write songs, pick special colors, jingles, and use your distinctive logo on all communications to highlight work in your organization.
  • Involve former employees (retirees) in the process of spreading the word regarding employment opportunities in your organization and what a great place it is to work.
  • Publish a recruiting newsletter/magazine/brochure for recruiters and possible applicants which highlights what it is like to work in your organization.
  • Develop diversity programs that may get your organization mentioned in national publications; this has the added benefit of making your organization a better place to work.
  • Have local celebrities or athletes endorse employment with your organization.
  • Sponsor "career workshops" in elementary, middle and high schools to build your image early.
  • Start an employment cartoon.
  • Sponsor a sports/employment speaking tour (speakers bureau) or run events.
  • Ask employees to write columns for publications in local newspapers.
  • Encourage employees in your agency or university to join the "Adopt a Highway" program so that your name is seen across the state.
  • Sponsor Internet features like joke of the day/quote of the day, etc.
  • Develop an Alumni club for ex-employees and retirees.
  • Sponsor and provide giveaways such as book bags for school events.
  • Add WOW benefits (concierge, dry cleaning, childcare, etc.) that could get you mentioned in the local press. Develop a list and make sure employees send a unified message about what it is like to work in your organization.