Employment value proposition

State of North Carolina

The State of North Carolina government faces increasing competition in recruiting and retaining "talent" (high-performing people with key knowledge, skills and abilities). State agencies compete with both private sector employers and other public sector employers to attract and keep highly qualified, high-performing employees. Universities compete with educational institutions throughout the world and also with private sector employers in research fields. Thus, it is very important to communicate the benefits of state government employment to prospective employees. It is equally important to consistently deliver those benefits to current state employees.

To address talent shortages, organizations throughout the country have begun to recognize the power of Employment Value Proposition (EVP) to better attract and ensure the long-term commitment of talent.

An organization's EVP is defined as...

The following organizational attributes have been identified as the attributes that attract and retain employees to work in the State of North Carolina:

In order to be more successful in attracting and retaining employees, North Carolina State agencies and universities must improve their EVP. Strategies to improve EVP can be found throughout the Performance Solutions website. For example, information on improving manager quality can be found under Performance Management. Information on improving future career opportunities can be found under Career Development. Information on high performance can be found in a number of locations such as Performance Management and Performance Culture. In addition, suggestions to improve EVP to retain employees can be found under Retention and information to improve EVP for attraction can be found under Recruitment. Specific steps that you can take and tools that you can use to improve your EVP can be found in the CLC Research Summary on EVP document under Resources. The Importance of Segmentation document describes the importance of emphasizing different attributes for different segments of the workforce.